Who we are

Soo Darcy

Soo founded Papyrus Research in 2010 having spent ten years in market research. She leads the qualitative side of the business, bringing a wealth of experience including MRS and AQR training. Over the course of her career, Soo has carried out depth interviews - both telephone and face to face - with hundreds of respondents and is also an experienced focus group moderator.

She began her career with a London agency writing market analysis reports for a blue-chip, global IT company. Since then Soo has provided full service research and account management for clients in professional services, manufacturing, IT and the public sector.

Now working part time towards a PhD, Soo has a first class degree in English Literature, a commendation Postgraduate Diploma in Law and a distinction Masters in Modern and Contemporary Studies. She recently completed the Publishing Training Centre's Basic Proofreading by Distance Learning course and regularly copy-edits legal and business books; Soo is the author of Competitive Intelligence for Law Firms (2008).

Perhaps unsurprisingly, Soo's main hobby is the unashamed collection of qualifications. She just likes the way the certificates look on the wall. In her spare time, she attempts to do a good job of raising her three children and also takes part in the Great North Run each year. Soo is currently serving as secretary of the St Edward's Playgroup charity committee, which is significantly honing her cake baking and coffee drinking skills.

Soo is an associate member of the MRS. She is also an associate of the SfEP.

Kieran Darcy

Kieran joined Papyrus Research in 2012 to head up quantitative research and technical development. He has worked for over 14 years in international market research agencies.

Kieran began his career at the coal face of market research as a telephone interviewer moving quickly into data processing and scripting where he discovered the joys of internet surveys in the late 1990s, leading to a move into software development where he has been putting his experience to good use writing online data collection software.

His skills have been successfully used to tempt even the hardest-to-engage respondents to complete surveys - including doctors, IT professionals and lawyers. Kieran will always be delighted to discuss your requirements and create bespoke survey tools to suit your every need.

Kieran loves computers, and in particular exploring and using open source software and languages. When he isn't working hard, Kieran loves to cook and spend time with his four children. Living 50 metres from the North Sea, he can often be found turning blue in the tropical waves - even on New Year's Day each year!